![]() ![]() Step 2: List the tools you’re using and the role they play The second goal in this step is to analyze the current marketing channels and campaigns to see what is working, what needs improvement (maybe a new martech tool could help), and what needs to be removed. This will give you a foundation to work with. You need to map out how the team/s are structured and to find out exactly which tools (categories) are needed to get their job done. This step requires the help of all relevant stakeholders across the marketing department. Also having a multitude of tools means multiple admins are needed, which can be an issue if those employees leave.Ħ steps to take to consolidate your martech stack Step 1: Identify roles and responsibilities Simplicity - The fewer tools you have, the less training and onboarding needed for new starters. By reducing the number of tools used by your team, you are also decreasing the risk. More secure when data is in less places - Data breaches or leaks can happen, even with the most extensive security measures in place. Saves time - Experience the convenience and efficiency from running and maintaining your tools from a central hub. By unifying all tools, you will breed a far more collaborative culture where each team member is working from the same dataset. The more tools you have, the higher the cost.Įliminates data silos - When each discipline of marketing uses their own set of tools, it creates data silos. Consolidating your business-critical platforms will bring the following benefits:Ĭosts savings - It’s simple. With so many tools at our fingertips, it can be easy to find yourself spending more time and money than necessary. ![]() You only need to visit the Martech map database and explore the 8,000 plus companies within the marketing technology landscape to get a sense of just how much choice marketers have. Why consolidating your martech stack is important We will take you through the process of how best to start consolidating your marketing stack. There are so many tools that play a role in the day-to-day of any marketing team that you may find yourself jumping from platform to platform, or signing up for tools you never use again.Ĭonsolidating your marketing stack will streamline your day-to-day, while delivering real business impact. In the current landscape, marketers are rich with choice when it comes to building a tech stack. ![]()
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